Built for brands that sell on Instagram
Apparel Stores Built for the Instagram Tap
Product pages that load before the thumb moves, size charts where they belong, Apple Pay and Klarna at checkout and a catalog synced to Instagram and TikTok Shop. Kemafy builds fashion and retail stores for US brands from $3,500.
How much does an online clothing store cost, and what makes shoppers finish checkout?
Kemafy builds fashion and apparel stores from $3,500, which covers the product catalog, variants, cart, Stripe or Square checkout and shipping setup; large catalogs and custom features are priced beyond that. Shoppers finish checkout when nothing surprises them: the image loads before they scroll, the size chart is on the product page, shipping cost and return policy appear before the cart, guest checkout is allowed, and Apple Pay, PayPal or Klarna is one tap away. Most of your traffic will arrive from Instagram or TikTok on a phone, so the store is designed for that phone first.
- Store build
- From $3,500
- Checkout
- Apple Pay, PayPal, cards
- Pay later
- Klarna, Afterpay, Affirm
- Kemafy client
- Emboyz N Tatas
Why the sector sets the brief.
Trace the path of one sale. A shopper sees your reel, taps the link, and lands on a product page on a phone with a spotty connection.
If the image is still loading, they are gone. If the size chart is a separate page, half of them are gone. If the shipping cost first appears at checkout, most of the rest leave. Kemafy builds apparel stores backward from that path. Product photos are compressed and served in the right size for the screen. Size, color and stock are on the product page, with a fit guide beside them. Shipping rates, delivery windows and the return policy show up before the cart. Checkout allows guests, autofills addresses and accepts Apple Pay, Google Pay, PayPal, cards and buy-now-pay-later through Stripe or Square. Your catalog syncs to Instagram Shopping, Facebook Shops and TikTok Shop so the price and stock a shopper sees in the app match the site. Sales tax is calculated by state automatically, which matters once you ship nationwide.
The parts we build most often
Fast on a Weak Signal
Product images compressed and sized per device so the page is ready before the shopper scrolls.
Size Chart on the Product Page
Fit guides, variant stock and color swatches beside the add-to-cart button, not on a separate page.
No Surprises at Checkout
Shipping rates, delivery windows and returns shown before the cart; guest checkout and address autofill inside it.
Every Way to Pay
Apple Pay, Google Pay, PayPal and cards through Stripe or Square, plus Klarna, Afterpay or Affirm for pay-later.
Synced to Social Shops
One catalog pushed to Instagram Shopping, Facebook Shops and TikTok Shop with matching prices and stock.
Orders, Stock and Sales Tax
An admin dashboard for inventory, orders and returns, with sales tax calculated by state on every order.
Counted out, line by line
Nothing here is an upsell. Each line ships with the build, alongside hosting setup, SSL, analytics and a walkthrough for whoever will run the site.
- Home, collection and lookbook pages
- Product template with fit guide
- Cart and guest checkout
- Stripe / Square and pay-later setup
- Shipping, returns & sales tax configuration
- Social shop catalog sync
- Dashboard for orders and stock
In their words
What clients say once the site is live.
Sales are up 50% since the new store went live. Checkout is three taps, and our regulars keep telling us how easy it is.
What fashion & retail owners ask us.
What is included in the $3,500 store build?
The storefront, collection and product pages, variants and stock, cart, Stripe or Square checkout, shipping and sales tax setup, and an admin dashboard for orders. Larger catalogs, subscriptions, custom fit tools and marketplace feeds are quoted on top.
Do we need Shopify, or can you build on something else?
Either. We build on Shopify when a brand wants the app ecosystem and on WooCommerce or a custom stack when it wants lower fees or specific features. We will recommend one after looking at your catalog and margins.
How does sales tax work when we ship to other states?
Once you pass a state's economic nexus threshold you have to collect there. We connect the store to a tax service that calculates the right rate per address and files reports, so you are not maintaining rate tables by hand.
Can shoppers buy without leaving Instagram or TikTok?
Yes. With the catalog synced, products are tagged in posts and reels and can be checked out inside the app or handed to your site. Either way, the order lands in the same dashboard.
Bring us your fashion & retail brief.
Tell us the goal, the deadline and roughly what you have to spend. A written scope and a fixed price come back within one business day, no meeting required.